Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum (30 ml)

Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum (30 ml)

Product Overview

The Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum is an advanced, high-performance targeted treatment designed to tackle dark spots, stubborn breakouts, and uneven skin texture simultaneously. Formulated under Purito’s refreshed “SEOUL” branding, this clean, vegan-friendly serum is an absolute powerhouse for anyone dealing with post-acne marks, chronic redness (including rosacea), or hyperpigmentation.

By combining a professional-grade clinical concentration of Azelaic Acid with powerful brightening and soothing agents, it aggressively clarifies troubled skin while keeping the skin barrier calm, balanced, and resilient.

Key Benefits

• Aggressive Dark Spot & Scar Fading: Drastically diminishes dark spots, melasma, and both types of post-acne marks: Post-Inflammatory Hyperpigmentation (PIH – brown/dark spots) and Post-Inflammatory Erythema (PIE – red/purple marks).

• Fights & Prevents Breakouts: Functions as an antibacterial and anti-inflammatory treatment to clear out active acne blemishes, reduce whiteheads, and prevent future pimples from surfacing.

• Reduces Redness & Rosacea: Instantly calms vascular swelling and chronic facial redness, making it highly effective at soothing flushing or reactive skin conditions.

• Refines Skin Texture: Offers gentle micro-exfoliation to dissolve cellular buildup inside the pore lining, revealing a smoother, softer, and more even skin texture.

Key Ingredients & How They Work

• Azelaic Acid ($10\%$): A multi-tasking, dermatologically backed active ingredient. At $10\%$, it effectively regulates cell turnover, destroys acne-causing bacteria, and acts as a selective tyrosine inhibitor—meaning it only targets overactive melanin-producing cells to fade dark patches without altering normal skin pigmentation.

• Kojic Acid: Derived from fungi, this renowned brightening agent works in perfect synergy with Azelaic acid. It intercepts the chemical pathways that trigger dark spot formation, accelerating the fading of stubborn sun damage and deep blemishes.

• Tea Tree Leaf Water: Acts as a natural, potent antiseptic and anti-inflammatory base. It rapidly calms active pimple swelling, purifies congested pores, and balances excess sebum production without stripping the skin.

• Centella Asiatica Extract (Cica): Purito’s signature soothing ingredient. It deeply hydrates, cushions the skin against potential active-ingredient irritation, and repairs a compromised skin barrier.

Texture & Finish

• Consistency: A lightweight, silky, gel-like fluid.

• Finish: Spreads effortlessly across the skin and sinks in completely within a minute. Unlike some traditional azelaic acid formulations that feel chalky, silicone-heavy, or gritty, this serum leaves a clean, smooth, non-tacky finish.

• Scent: Fragrance-free and essential oil-free, with a very faint, completely natural hint of tea tree that dissipates instantly upon application.

How to Use & Layering Guidelines

1. When: Can be integrated into your Morning (AM) or Night (PM) routine during your serum step.

2. Application: After cleansing and toning, dispense 2 to 3 drops onto your fingers. Smooth it evenly across your entire face or apply it as a targeted spot-treatment over heavily congested/pigmented areas. Pat gently until fully absorbed, then follow up with your moisturizer.

3. Introduction Pro-Tip: If you are entirely new to Azelaic Acid, start by applying it 3 times a week at night. Once your skin acclimates to the active ingredients, feel free to scale up to daily use.

4. Sun Protection: Azelaic and Kojic acids work hard to reset your skin’s pigment levels. To preserve your results and prevent dark spots from returning, always apply an SPF 50+ sunscreen every morning